Vermilion Threads: The Ongoing Tapestry | About Us

Vermilion Threads, founded by L.J. Jordan, isn't just a brand; it's an invitation to a more conscious way of living. It's about embracing a lifestyle where your personal style aligns with your values, where your fashion choices make a positive impact on the world.

Imagine a world where looking good and doing good go hand in hand. That's the vision behind Vermilion Threads. L.J.'s journey, from the vibrant energy of Vancouver to the serene beauty of the suburbs, has been defined by a pursuit of balance—within oneself, with the environment, and with the community. Over a decade of experience in the service industry cultivated a deep understanding of genuine connection. However, a desire for greater alignment between actions and core beliefs prompted a significant shift.

The discovery of neurodiversity, specifically ADHD, became a pivotal moment. Rather than a challenge, it was embraced as a unique strength—an ability to hyper-focus on passions, generate creative solutions, and discern patterns often overlooked. This perspective now drives the vision of Vermilion Threads, transforming individual strengths into a catalyst for positive change.

Our Mission:

"Everything we do at Vermilion Threads is driven by one core belief: In nature's tapestry, every thread counts."

We curate a collection of ethically sourced, sustainable products that not only elevate your style but also contribute to a better world.

• Organic cotton apparel
• Biodegradable swimwear that honours marine ecosystems.
• Artisanal jewelry that embodies enduring craftsmanship.
• Ethical Sneakers made from recycled materials.
• MASAMI Hair Care products that make a positive impact on our oceans.
• More to Come~

Beyond aesthetics, Vermilion Threads is committed to fostering a community of conscious consumers. Vermilion Threads is preparing to introduce an initiative that will make a tangible difference. This upcoming program, centered around a hotel clothing rescue, will demonstrate our dedication to a circular economy, waste reduction, and support for those in need, leveraging partnerships with homeless shelters and our active Poshmark community.

Check Out our Poshmark Closet Here: Vermilion Threads Poshmark Closet